Category Archives: Social Media
Instagram has announced that it’s introducing web profiles that look an awful lot like Facebook, which purchased the famous photo-sharing app earlier this year for a final pricetag of $741 million.. Many third party websites have been doing web versions of Instagram profiles for a very long time now.
Why it took Instagram so long, who knows.
The profiles of course have a very Facebook-like look, with the avatar being on the left and a cover picture. But the cover picture is made up of your own Instagram pictures. Despite the similarities, the Instagram profiles don’t link to Facebook profiles and do not integrate the two social networks in any way. Facebook chief executive Mark Zuckerberg made it clear when the two companies announced the acquisition deal that the networks would remain separate.
The web version now allows users to follow profiles, comment and like photos. You can also edit your own profile.
As expected you can’t upload pictures through the web version.
The ability to upload pictures is staying exclusive to Instagram’s mobile apps for iOS and Android.
This is a welcomed feature which I personally think should have been available since the beginning of Instagram.
To view your profile you simply put your username at the end of this url – http://instagram.com/username
Unfortunately not all profiles have got the web version yet.
So your profile may not be immediately available. All profiles will get the web version in the next few days.
However if you’re looking for an example I recommend checking out Nike’s profile – http://instagram.com/nike
Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why.
Here are nine key performance indicators and explanations for why they might matter to your brand.
1. Share of Voice: The number of mentions of your brand versus competing brands on the social web.
Why You Should Care: Your Share of Voice can be a good indicator of the consumer awareness of your brand as compared to your competitive set. It essentially shows how much of the social conversation your brand has earned or is currently earning.
2. Brand Volume: The total number of brand mentions over a given period of time.
Why You Should Care: If this number isn’t growing, your campaign probably isn’t working. Tracking brand volume week-over-week and month-over-month can be a good way to measure the overall health of your social presence.
3. Engagement: The overall number of times a user talks to your brand on social sites.
Why You Should Care: You can push out all the content in the world, but if no one cares to reply or discuss then what’s the point? Social media is a conversation, after all. The more highly engaged your followers and fans are, the more likely they are to be brand-loyalists, or become influencers and evangelize your products or services on their own personal networks.
4. Interaction Per Post: The number of replies or comments you receive on a given post, tweet, or update.
Why You Should Care: Similar to the engagement metric, the more times a user makes the effort to comment or reply, the more likely it is that they will grow to care about your brand and what you have to say.
5. Sentiment Analysis: The process of determining how the people who talk about your brand on social media actually feel about your brand, products, or company.
Why You Should Care: Although P.T. Barnum famously said, “All publicity is good publicity,” it’s an obvious problem if your brand is consistently being trashed on social media. Also, if the sentiment is mostly neutral, that could be a sign your marketing is not making a big enough impact, and no one cares enough to have a strong opinion either positively or negatively.
6. Social Click-Through Rate: The number of times a user clicks on a link to one of your owned web properties shared via social media.
Why You Should Care: Typically, one of the goals of a social media campaign is to drive traffic to a brand’s website, microsite, or other owned media, thereby creating consumer awareness and subsequently sales or conversions. The growth in the number of clickthroughs can be one of the indicators of a successful, engaging campaign.
7. Key Influencer Mentions: The number of mentions by users you’ve designated as “key influencers” due to their substantial and loyal social media following.
Why You Should Care: Having influencers discuss your brand and serve as a brand ambassador is an extremely powerful way to organically extend your reach within key communities. While having anyone mention your brand on social media can be proof your tactics are working, mentions by key influencers are considered more valuable since they have a deeper reach or more pull/influence with your target demographic or communities.
8. Platform Reach: The number of social platforms that your brand appears on, or the social “reach” across various online networks.
Why You Should Care: Your brand might be a hot topic of discussion on various forums, but your Twitter mentions are low. Whether or not this is a problem depends on the social networks your targets actually use. After all, having a popular Pinterest page, which has a predominantly female user-base, doesn’t really help if your brand is trying to target teenage males.
9. Mobile Mentions: The number of mentions of a brand on mobile social sites.
Why You Should Care: Social media is an increasingly mobile form of communication, and posting updates while on the go is quickly becoming part of nearly everyone’s lifestyle, thanks to smartphones and tablets. If consumers aren’t bringing your brand with them via mobile apps, this could be a sign you are getting left behind. It is especially important if your campaign involves mobile coupons, QR codes, or anything else that’s tied into the Android, iPhone, Blackberry, or Windows phone operating systems.
Even with all these metrics, it is important to remember that there is no magic formula that will simply turn your social media marketing efforts into dollars. The social realm is and always will be a rapidly evolving marketplace of information. What all marketers know is that people want to talk candidly and honestly about their experiences with a brand’s services and products, they want to hear directly from the voices of brands themselves, and that they will use multiple public channels to do so.
Image courtesy of iStockphoto, pressureUSA
Seems like the Facebook train just keeps on rolling, with todays news that the Lightbox team will be joining the social network. For Lightbox users, the end is sadly nigh as the service will be closing down completely from June 15. Existing users can continue to use the service until then, but no more new signups will be accepted.
This isn’t an acquisition, not like the $1 billion buyout submitted for Instagram. As such, none of the user data stored by Lightbox will become the property of Facebook. The staff is the only part transitioning, and as such closing the doors for good. Until June 15, all your photos can be exported, and the Android application has already been removed from Google Play. Additionally, parts of the code will be open-sourced in the coming weeks.
via [androidcentral.com, blog.lightbox.com]
- Lightbox is joining Facebook! (lightbox.com)
- Facebook Snaps Up Team From Mobile Firm Lightbox (mashable.com)
- Facebook gets even more aggressive with photo sharing, acquires the Lighbox team (thenextweb.com)
- Instagram rival Lightbox also purchased by Facebook (androidcommunity.com)
Social Media – A History (Infographic) was designed by KarimDesigns.com for Cendrine Marrouat
- Infographic: Social Sharing Likes Ecommerce (marketingland.com)
- Infographic: More Pins and Repins (womma.org)
- Infographics: Pros and cons of social media in education (creativeramblings.com)
I’ll come right out and say it: I’m not a big fan of Instagram. And no, it’s not because iOS users have had their underpants in a wad over the Android release, but because for me, it really doesn’t live up to the hype. Here’s why, and more importantly, here are some just-as-good alternatives for Android users (and some for iOS users too!) who want to take and share photos with or without those filters that make a 5-megapixel cell phone camera look like a 70s Polaroid.
Why I Have No Love for Instagram
Here’s the thing—putting aside the fact that some very vocal iOS users are very upset that their precious app has descended to the likes of Android users (let’s be clear, some iOS users, not all – most people understand that the device you use, OS you prefer, or browser you surf with is not who you are) and the social commentary the whole depressing fiasco gives us, the truth is that while Instagram has great hype, slick sex appeal, and a bolted-on social aspect, it doesn’t do anything that a half-dozen other apps for iOS and Android don’t do. In fact, some of those Android apps do it just as well or better.
Instagram’s real appeal is the closed nature of its product—the fact that it’s walled off by default, with no open browsing of user photos by just anyone, and before its Android release, built a brand off of being iPhone only, private, and that thing that a select few used to take photos on their phone and then, for fear that no one would see it, pushed it over to Twitter, Facebook, Tumblr, Flickr, or anywhere else that people actually hang out. Aside from design and marketing, there’s little that makes the app special to this writer. (Your view may differ, and if so, that’s cool. You should use Instagram!)
That said, it’s good at what it does, the product is sound, it’s the aura around it that’s misplaced. That and the fact that it’s been dangled in front of Android users for far too long only to culminate in an arguably unfinished version (no tilt-shift? really?) when it was teased as “in some ways, it’s better than our iOS app,” according to one of the app’s founders. Combine the aura that and the fact that so many iOS users don’t want you playing in their sandbox anyway and it’s worth looking at some alternatives.
Using nothing more than a single form, Instagram fans can enter their email address to sign up for what could be a beta release of the app before it hits Google Play, Amazon’s Appstore and other Google-centric marketplaces.
The photo-sharing app has had huge success on the iOS devices, amassing 27 million users. Instagram CEO Kevin Systrom revealed that the company has and has two people working on an Android version of the app which he says will see the company “address an entirely new market” and see its audience double.
Upon registering, Instagram says it will be in touch ‘soon’. Just how soon remains to be seen but at least there’s a UI! (See subtle screenshots below).
Make sure to sign up, so you will be the first to know when it does eventually hit Android devices.
Image Credit / Tim Van Damme
- Instagram Launched Pre-release Sign-Up Page for Android Users (onlygizmos.com)
- Instagram opens registration for its new Android app (thenextweb.com)
- Instagram for Android is almost here: sign up for early access (venturebeat.com)
- Instagram Opened Registration For its New Android App, Launch Date Still Undisclosed (techieapps.com)
- Instagram Unveils A Sign-Up Page For Android Users, Still No Launch Date (techcrunch.com)
Social media is a little bit like New Year’s Eve. No one can decide where they want to spend the night, but once someone picks a bar (or club), everyone quickly decides they want to go to that bar, too.
But why do they want to go to that bar? Because that is where everyone else is hanging out, so it makes sense, right?
By: Garin Kilpatrick
Despite the glitches in the past I find that Klout is working great now and has given me a few different ways to re-discover people in my network and increase my influence.
My Klout score is 72 and Klout calls me a “Thought Leader,” which is cool. At first I thought 72 was a low score, but then when I compared my score to some business leaders I was surprised to find that most people on my twitter list of influential people scored lower than me.
I saw a tweet from Jay Goldman several months ago complimenting the fact that more and more digital professionals are including their Klout score on their resume. Turns out your Klout score can help you net a job!
Since Klout claims to be the standard for influence I thought it would be interesting to see how some of the people from my Twitter influencers list stacked up.
The first surprising Klout score I found was from Twitter co-founder @ev. Despite having almost 1.4 million followers Evan is still six points behind me.
Evan has 6,300+ tweets compared to my 8,800+. The difference between us is that I probably have more retweets, since I position my tweets and content for maximum retweetability, whereas Evan is probably not trying to get as many retweets as possible.
To say Pinterest has gotten a lot of buzz lately would be an understatement. The photo-based social network has exploded the last few months. The network’s ability to easily organize and share images has been a huge hit among both individuals and businesses. If you’re still wondering what the network is all about and why it’s so popular, then you like this infographic:
Posted on | Image
Kατάρα ή ευλογία; Aνθρώπινη επαφή ή απρόσωπη επικοινωνία; Διάχυση ιδεών, πληροφοριών ή χειραγώγηση θέσεων και επιβολή απόψεων; Social networking ή, στα Ελληνικά, κοινωνική δικτύωση; Αμφιλεγόμενα, πολυσυζητημένα, με εχθρούς και φίλους. Με οπαδούς και πολέμιους. Το σίγουρο είναι ότι το πιο δημοφιλές κοινωνικό δίκτυο, το Facebook, έφερε τα κάτω-πάνω στην παγκόσμια διαδικτυακή επικοινωνία. To Facebook έχει φοβερή δύναμη. Μπορεί να δημιουργήσει μια σχέση τόσο εύκολα, όσο και να την καταστρέψει. Η διαχείριση του Facebook profile όταν εμπλέκονται σχέσεις είναι μια διαδικασία δύσκολη και χρειάζεται ιδιαίτερη προσοχή. Ενώ το δίκτυο μπορεί να προσφέρει ευκαιρίες για να φέρει τους χρήστες τους πιο κοντά, μπορεί ταυτόχρονα να ανοίξει το κουτί της Πανδώρας και να καταστρέψει σχέσεις ετών.
To παρακάτω infographic είναι μια μικρή εγκυκλοπαίδεια για τις σχέσεις στο Facebook και πως θα πρέπει να τις διαχειριστούμε.